Social Media Reputation (SMR) Scores
Measure your social media reputation
People are talking about you in social spaces. Want to know everything that’s being said?
A Social Media Reputation (SMR) Audit should be an essential part of your social media strategy.
It will help you understand and quantify (via an SMR score) the popularity of your brand across all social media channels. What’s more you can compare it to your competitors too. Use it before and after a campaign, and gauge if your message is getting through, and how it is being received.
It serves as a benchmark for you and, more importantly, helps to highlight the tactics you might adopt across social media channels to boost your reach, advocacy and ultimately drive sales.
How it works
We analyse the noise around your brand and the sentiment behind what's being said. The outcome is a total score out of 100,
which makes it easy to compare your results weekly, monthly or even against your competitors.
We use data from manual and automated processes to track sources that are relevant to your brand and its target market. Typically, this includes the major networks (e.g. Facebook, Bebo, Myspace, twitter and YouTube) and other social spaces that contain blogs, comments, ratings, reviews, and user-generated content. A geographical bias can also be applied for brands targeting particular territories.
Once we've gathered the information and given you a score we make suggestions as to what you should be doing to improve and where you should be doing it.
A more detailed SMR report will pinpoint potential advocates for your brand - key online influencers who can help to provide third party endorsement. Embraced in the right way, the "superfans" can be empowered to help drive your future strategy.
Your SMR score
This is an average of four values, and can be applied to any brand.
Noise
We split this into two groups – how much is being said and when.
- Volume of noise which is the sheer number of comments, fan pages, videos blogs and pictures associated with your brand.
- Recency of noise, which is all about timing, are people talking about you now or are you so last week (things move fast in social circles).
So, for example, whilst there might be a deluge of comments about your brand in social media channels, if it is relatively old, its impact is reduced so the recency metric will dilute the overall noise score.
Sentiment
We look at the tone of what people are actually saying - good, bad or indifferent – and when it was said.
- Using the latest automated natural language technology, each comment is analysed to gauge if it's positive or negative. This takes into account your target market and the size of the audience.
- Like noise, a recency score is applied.
So, for example, the sentiment around your brand might not be widespread, but if it's universally positive, recent and reaches a significant audience in your target market, your score will receive a boost accordingly.
For more details, please contact Joe Hughes, Research & Insight Manager at Yomego.
